How to make sell, a deeper understanding

How to understand fear and sell it successfully

Fear is an incredibly powerful motivator. It can force you to avoid things at all costs for days, weeks, years (I've proven it). really not needed.              
In fact, there are many industries that exist just for this purpose. Think cybersecurity. insurance; vague/difficult to quantify wellness products, etc.
In the world of sales, fear is arguably the most important emotion to understand.

If you can learn to manage your own fears and identify the underlying fears of your sales partners, you will be very effective in the sales situation.

Ineffective salespeople are generally the most feared people. Present the customer with a problem and claim that what they are doing will help solve it. Put yourself in a position of compromise. However, according to research on call throttling, there are actually some very simple cognitive tricks that can be used to combat this [1].

Focus on the positive. Of course, in situations filled with rejection, we tend to focus on the negative. what did i say wrong? How could we have done better? I sounded so silly! However, according to Clarke and Wells' research [2], one of the easiest ways to overcome this type of social phobia is to train them to pay attention to positive cues. Like the fact that the person picked up the phone to talk to you. That they even allowed you to present them with something. Or that you have a serious problem in the business you want to solve.
relax. Physical activity is very important for nearly any professional trying to stay on top, but it's even more important for salespeople because it triggers so many positive physiological responses. But more than that, even simple breathing techniques can have a significant negative impact in limiting potential negative cues. 
Stop seeking approval from others. Finally, one of the other key points is to narrow the search for approvals in relation to sales productivity and success. When you realize that your business, job, or other criteria don't define you as a person, you'll be less affected by crappy feedback from other people.