Measuring Service Quality: Models and Frameworks

In the dynamic (gold) world of service delivery, understanding and measuring service quality is esse ntial for continuous improvement and customer satisfaction. My journey through the labyrinth of service quality has been enriched by various models and frameworks , each offering unique insights and practical applications. Whether working in real estate at Dunamis Properties or consulting for other sectors, I’ve seen how these tools can transform service delivery. The Importance of Measuring Service Quality Service quality isn’t just about meeting standards it’s about exceeding customer expectations. Quality guru Philip Crosby famously said, "Quality is free. It’s not a gift, but it’s free. What costs money are the unquality things all the actions that involve not doing jobs right the first time." This resonates deeply with me, as I’ve witnessed how investing in quality pays dividends in customer loyalty and operational efficiency. Key Models and Frameworks SERVQUAL Model Th...