CARRIER billing popular for virtual goods

The main value propositions of mobile carrier payments are convenience and affordability.

Any mobile phone owner can buy something with "one click" with carrier payments, while paying by card or e-wallet requires registration or entry dozens of data fields, including a long string of numbers (i.e. your payment card number). 

The downside, as mentioned by En, is that mobile carrier payments (or premium SMS, another mobile payment method) are very high compared to cards or bank transfers. This is the main reason why carrier payments are only used for digital goods in most markets.

Strong side:

Carrier billing is popular because it is easy for consumers to use and can be used by many people in many countries. These characteristics fit well with all commodities, but virtual commodities in particular are impulsive (the decision to buy a virtual cow is made in seconds, not days) and global (most virtual commodities are provided by internet companies with a medium audience).

Since the advent of smartphones, the market has been flooded with different payment solutions. Credit and debit cards are classics that have gained quite a bit of trust. But those are just the beginning. Mobile wallets are growing in popularity and other solutions such as iDeal and NFC are on the rise. But there is another relatively traditional mobile payment option. It has a long history, but only recently has it really started to gain popularity.

This is carrier billing or DCB. Direct Carrier Billing is a channel that allows users to make direct purchases by replying to bulk SMS messages. Almost everyone has a smartphone these days, so DCB makes it easy to sell. Simply add a call to action button to your bulk SMS. Give your loyal customers something they probably want in bulk SMS. Next, add a call-to-action button to your mass message. A simple text lets customers benefit from your offer. The purchase is instant and the price is added to your cell phone or other mobile device service bill. It couldn't be easier. Mobile payments have been on the rise since the introduction of the Apple iPhone in 2007. However, direct carrier billing has been around for years, allowing mobile phone users to make purchases quickly and easily after receiving a premium SMS. Mobile Content Billing basically works like a credit card, even if you don't have one. It has the advantage that you can make the purchase immediately without having to pay immediately. Sellers can receive money reliably through the mobile billing system, and users can make purchases without worrying about payment platforms or current account balances. About 80% of all online purchases are impulse purchases, so being billed directly through your carrier is every seller's dream. Over the past decade, we've moved from a world where only a few privileged people have iPhones to a world where not one is the rare exception. This means online shopping is more accessible than ever. Services and goods can be purchased from various online apps. Carrier billing has also become the payment solution of choice for users looking to monetize new apps. In addition, carrier billing has spread to the global market and is gaining popularity in the world's leading countries. One of the great things about carrier billing is its convenience. No need to enter any information or enter bank account details, it's quick and easy. It's absolutely safe and takes seconds from impulse to purchase. But that's just the beginning. Completely transparent. All costs are on your phone bill, nothing is hidden. It offers very low revenue loss and high payouts. Customer support is easily self-administered over cellular networks. This is a channel with flexible fee points and a global reach of over 5 billion compared to his 3 billion for credit cards. The value of the wireless market has tripled over the past three years from about $116 billion to $467 billion. And this trend is expected to continue for the next few years. Feel free to contact us if you need tips on how to jump on the mobile market bandwagon. We can help you with direct billing to mobile phones, bulk SMS messaging, virtual phone systems and a variety of other digital solutions. At Movivate.com, we want to help you bring your business into the digital age.

Weaknesses:

Mobile carrier billing scores poorly in the Merchant Favorable category for a variety of reasons. This property is usually well suited for virtual goods with very high margins (the marginal cost of virtual goods is near zero).