EXTENSIONS
  A  brand  extension strategy  involves  launching  a  new  product  by  applying  an  existing  brand  name  to  a  new  product  in  a  different  category.  The  opportunity  of  the  expansion  strategy  is  to  increase  sales  under  the  brand  and  further  strengthen  the  brand  value. There  are  three  ingredients  to  a  successful  brand  extension  launch :  1 . Relevance  -  is  the  product  concept  reasonably  relevant  to  the  parent  brand  and  its  audience? 2 . Leverage:  Does  the  parent  brand  give  the  product  a  competitive  advantage  in  the  airline  industry? 3 . Opportunity:  Does  the  product  portfolio  provide  an  opportunity  to  expand  the  brand's  audience, engagement   and  increase  revenue?  Google Chrome extensions are programs that can be installed in Chrome to change the functionality of the browser. This includes adding new features to Chrome or changing the existing behavior of the program itself to make it more convenie...