EXTENSIONS

A brand extension strategy involves launching a new product by applying an existing brand name to a new product in a different category. The opportunity of the expansion strategy is to increase sales under the brand and further strengthen the brand value. There are three ingredients to a successful brand extension launch : 1 . Relevance - is the product concept reasonably relevant to the parent brand and its audience? 2 . Leverage: Does the parent brand give the product a competitive advantage in the airline industry? 3 . Opportunity: Does the product portfolio provide an opportunity to expand the brand's audience, engagement and increase revenue? Google Chrome extensions are programs that can be installed in Chrome to change the functionality of the browser. This includes adding new features to Chrome or changing the existing behavior of the program itself to make it more convenie...